Internet Business Basics – Part 1.1

Introduction 
 
Internet marketing, as its name implies, is the promotion of a product or service using the Internet. This is one of the marketing outlets today that entrepreneurs are taking advantage of because (1) the Internet captures a wider audience (think worldwide), and (2) it is cheaper than television, radio, newspaper and magazine advertising.  
But as the demand for the Internet as a marketing vehicle grows, it becomes a new battlefield where various businesses compete for attention of a prospective customer. Whoever is persistent and is on the top of the search engine gets the sale.
 
 
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